Mark our words, 2010 will be straight up witchy. Also known as ‘black house’ or ‘occult house.’ Coined and popularized by SHAMS and myself, two practitioners and advocators of the witch house movement. “2009 was the beginning of the ‘witch house’ style. Furthermore, a story about ghosts, dreams and memories cannot do without references to eerie, occult and death.
A built up, non existent memory, product of the virtual representation, which, in this case, is even limitless and more ecstatic, as well as, on the other hand, more hopeless. Therefore, on the heels of the British hauntological theory to describe the music of Burial or Boards of Canada, here reveal a new manifestation made in USA of the replacement of the future with the virtual, timeless past. To define this world of nostalgia, which will end up permeating a substantial part of music since then, we used to resort to different words like “vaporwave”, “glo-fi”, “chillwave”, a specific subgenre for each one, but for a general approximation the scottish journalist David Keenan coined the term “hypnagogic pop”, referring to the experience of the transitional state from wakefulness to sleep. In the beginning were Daniel Lopatin and James Ferraro, the old and broken radio of the New Weird America in the late 00s, shaped to allucinate with visions of heavenly beaches and palms, like they came straight out of Miami Vice or some other 80s television series, giving rise to a whole movement that, following the lesson of Ariel Pink in the early 2000s, over the years witnessed the alternating of the brief chillwave era, to the rise of both Oneothrix Point Never, as one of the main acts of a whole decade, and, in parallel, James Ferraro, as a reference point for a new intelligent digital music.
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